- Grocery prices are up 10% from a year ago, but some devoted foodies will keep buying organic.
- About four in 10 consumers who order takeout are willing to spend more on sustainable to-go options.
- Shoppers expect organic and are increasingly looking to food for how it can boost their wellness.
For some shoppers, there’s no way in kale they’ll stop buying organic.
A 10% jump in grocery prices in the past year might keep some consumers from reaching for organic carrots or heirloom tomatoes grown without pesticides. But others, especially Gen Zers and millennials concerned about their health and that of the environment, would continue to buy sustainably produced food as long as they could, experts told Insider.
Surveys conducted in the US and abroad indicated that some consumers continued to prioritize sustainable goods. In the case of what we eat, that means food perceived as
