Consumers expect their food faster than ever. Food delivery sales have soared since the start of the pandemic, remaining elevated even as consumers returned to restaurants. Channels that offer speed and convenience — mobile order-ahead, curbside pickup and drive-thru — have also benefitted from the shift. It is not only restaurants reaping the rewards. Time-saving meal solutions — meal kits, subscription services and heat-and-eat options — have also had the opportunity to seize on consumers’ rising need for speed, convenience and flexibility.
“Right now is a great time to be in frozen food — we see the category growing at, over the last two years, over 10%,” Bryan Freeman, CEO of health-focused frozen food brand Real Good Foods, told PYMNTS in an interview. “When you think about frozen food it really solved two or three really important trends in how consumers consume food and one is obviously convenience. Two, is,