May 23, 2024


Than a Food Fitter

As Demand Surges for Organic Food, New Price Risks Emerge

4 min read


A dramatic transformation of the food industry, driven by a stunning array of consumer choices, has taken place over the past 30 years. Imagine walking the dairy aisle in 1990 compared to 2022. Options have expanded beyond the choice of merely whole vs. skim milk to include organic milk, grass-fed milk, an array of plant-based milk, lactose-free milk… and the list goes on. This exercise can be repeated on virtually any aisle, with products from coffee to eggs to meat.

Once viewed as a fad within the broader agriculture industry, continued growth led by expanding consumer demand has established U.S. organic agriculture’s place at the table.


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