June 13, 2024


Than a Food Fitter

Vast majority back banning junk food advertising aimed at children

2 min read


Four in 5 people in Ireland concur so-called “junk” food advertising aimed at youngsters need to be banned, a new survey has proposed.

Which is according to new research from Safefood, which indicates there is a broad awareness amongst the Irish community that obesity “poses a major general public wellbeing challenge”.

Dr Aileen McGloin, director of diet at Safefood, claimed: “Our investigate reveals the general public is completely ready for a assortment of insurance policies for young children and older people to handle this and gain them.

“By figuring out these guidelines that have powerful community backing, we can far better assistance and empower persons to make much healthier foods and way of living options.” 

According to the research, just beneath 7 in 10 grown ups (69.4%) support constraints on advertising and marketing of unhealthy food to grown ups.

Safefood claimed there was a “high level of general public acceptance” for guidelines that supported more healthy foodstuff environments for little ones, these as educational strategies in college and new restrictions on establishing fast-food shops in the vicinity of universities.

Part sizes

In the meantime, below 50 percent (47.3%) of people assume portion sizes in eating places and rapid-foods retailers must be limited as a evaluate to decrease obesity.

Steps presently launched at policy stage involve the introduction of the sugar tax on drinks and the institution of dietary benchmarks in pre-university settings, scientists said.

The new investigate coincides with the All-Island Being overweight Action Discussion board in Belfast on Tuesday, getting held by Safefood with the Departments of Health and fitness in equally jurisdictions.

Preceding analysis has instructed that a person in five key university kids in Ireland are chubby or overweight.

Dr McGloin added: “Overweight and weight problems are the most serious lengthy-expression community wellbeing challenges we deal with and tackling them poses complex difficulties for coverage makers, society and the Irish economic system.”


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