Twitter users skewer food delivery app; Deepinder Goyal explains

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Zomato will soon be part of the 10-minute delivery systems. Zomato CEO and Founder Deepinder Goyal tweeted that the food delivery app will introduce a new service, Zomato Instant, which promises 10-minute food delivery to customers.

Announcement: 10 minute food delivery is coming soon on Zomato.

Food quality – 10/10 Delivery partner safety – 10/10

Delivery time – 10 minutes

Here’s how Zomato Instant will achieve the impossible while ensuring delivery partner safety – https://t.co/oKs3UylPHh pic.twitter.com/JYCNFgMRQz

— Deepinder Goyal (@deepigoyal) March 21, 2022

Goyal shared a link to a Zomato blog post which highlighted that 10-minute deliveries were not going to compromise the safety of Zomato’s delivery partners.

Also read: Zomato shares erase initial gains; company to launch 10-minute food delivery service

“Before we even talk about this, we will start with a clarification — to fulfil our quick delivery promise, we do not put any pressure on delivery partners to deliver food faster. Nor do we penalise delivery partners for late deliveries. The delivery partners are not informed of the promised time of delivery. Time optimisation does not happen on the road, and does not put any lives at risk,” Goyal said in the blog post.

Twitter users soon turned into meme machines. Many of them questioned the quality of food for achieving such short delivery times. Other worried for the safety of delivery partners.

Zomato delivery boy delivering in 10 minutes #Zomato #10minutedelivery pic.twitter.com/rCNkrxq7KA

— Anjali Gupta (@anjali2605) March 22, 2022

10 min food delivery can be scary, what if it…#10minutedelivery #food #Zomato pic.twitter.com/Coh8a3m9OF

— Kunal Rathod (@RathodKunalL) March 22, 2022

thanks #zomato for delivering chicken biryani just under 10 minutes! pic.twitter.com/tUcASQw417

— Sahilarioussss (@Sahilarioussss) March 22, 2022

#Zomato Delivery Partner on it’s way with 10 minutes order. pic.twitter.com/2LVAefXTzV

— Ispider Man (@Alone_Mastt) March 21, 2022

#Zomato situation right now#ZomatoInstant #10minutedelivery ??? pic.twitter.com/xy7enS4N4v

— Ayus Kumar Barnawal (@AyusBarnawal) March 22, 2022

Latest: Pradeep Mehra is now training for Zomato 10 minutes delivery. pic.twitter.com/IX9GV31HIg

— Rofl Gandhi 2.0 ? (@RoflGandhi_) March 22, 2022

10 minutes is too long for delivery. I want my food before I order it. @zomato

— Trendulkar (@Trendulkar) March 22, 2022

if only there was an app to deliver good tweet ideas in 10 minutes

— zomato (@zomato) March 22, 2022

Deepinder Goyal with newly recruited delivery boys for 10 minutes delivery system. pic.twitter.com/jANY3enI4G

— Rofl Gandhi 2.0 ? (@RoflGandhi_) March 22, 2022

Hi Rohit, appreciate your concern. Wanted to elaborate on how 10-minute delivery works and is safe for our delivery partners, just like 30-minute delivery. Do read through this and hope it answers your questions: https://t.co/uOxJW4OAnL

— zomato care (@zomatocare) March 22, 2022

Goyal, recognising his mistake of not clarifying the information in a Twitter post, posted additional information through a post.

Also read: Zomato vs Jubilant Food: Market guru Deven Choksey shares his views and preference

“I just want to tell you more about how 10-minute delivery works, and how it is as safe for our delivery partners as 30-minute delivery. This time, please take 2 minutes to read through this (before the outrage),” wrote Goyal.

“God, I love LinkedIn,” quipped Goyal as an addendum.

Again, 10-minute delivery is as safe for our delivery partners as 30-minute delivery.

God, I love LinkedIn 😛

(2/2) pic.twitter.com/GihCjxA7aQ — Deepinder Goyal (@deepigoyal) March 22, 2022

Zomato hopes to reduce overall travel time for its delivery partners as well as a reduction in the end-cost borne by consumers if Zomato Instant travels as envisioned.

The company will be serving 20-30 bestseller items from popular restaurants (think biryanis, samosas, momos and more) and carrying out deliveries from its ‘finishing stations,’ which will be using the data that Zomato has collected over the years to establish demand predictability and hyperlocal preferences.

The company is going to pilot the service from Gurugram from next month and is expecting restaurants and delivery partners to see no reduction in their margins/income as a result of the service.