GNT launches first organic colours made with safflower

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The Netherlands-based company said the organic market is seeing ‘exceptional’ growth as modern consumers pay closer attention to food and drink products’ health and sustainability credentials. In response, GNT has launched two new organic products. ‘Fruit & Veg Yellow’ is made from organic safflower and organic apple, while ‘Veg Green’ is made from organic safflower and organic spirulina.

GNT’s Market Development Manager Maartje Hendrickx told us the new colours aim to liven up manufacturer’s organic ranges. “Organic labels are a great way to appeal to modern consumers as they can really boost products’ health and sustainability credentials,”​ she said. “Nonetheless, there can be a perception that organic food and drink is less enjoyable. That’s why colour is so important – it can help products look appetizing, stand out on the shelf, and even influences enjoyment of the flavour.”

Studies have found that food colours’ hue and intensity influence the perception of both flavour and aroma, she explained.

The colours in GNT’s organic range are created from edible fruit, vegetables, and plants using traditional physical processing methods such as boiling, pressing and filtering.

“Our raw materials are rich in nutrients, which are retained in the concentrate thanks to our gentle processing methods,”​ added Hendrickx. “But since EXBERRY products are used in very low dosages, the quantities of compounds contained in the end-product are quite low. As such, our focus with EXBERRY shades is their colouring effect. Nevertheless, their origin means they support the clean ingredient lists that health-conscious consumers expect to see.”

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