May 20, 2024


Than a Food Fitter

German Ministers Call For Ban On Junk Food Marketing Directed At Children

2 min read


German ministers have termed for a ban on junk foods internet marketing directed at youngsters at the Buyer Security Ministers’ Convention (VSMK), held in Thuringia.

In a resolution, the ministers called for ‘a complete ban on promotion directed at young children and adolescents for foodstuff that do not comply with the nutrient profile product of the WHO Regional Place of work for Europe’.

The federal governing administration have to initiate a corresponding legislation ‘within the scope of its regulatory competence’, the point out department heads said at the conference.

‘Strict Federal Law’

Saskia Reinbeck of Foodwatch commented, “With perfectly-identified social-media influencers and vibrant commercials, the food stuff business mostly turns sugar bombs and fatty treats on little ones. The enchantment of the condition ministers to the federal government could not be clearer: only a rigorous federal law can stop the goings-on of food stuff companies at the price of children’s well being.”

Reinbeck added, “However, federal minister of nutrition Cem Özdemir should not depart any loopholes in this sort of a legislation. The influencer advice for McDonald’s is discovered by little ones just as significantly as the clip from Coca-Cola through the commercial split for Germany’s Upcoming Top Design.

“Create broadcast moments without the need of junk foods advertising, restrict advertisements on the World-wide-web and via social media – all these steps will have to not only have an effect on children’s formats, but should just take into account all sorts of promoting for notably harmful foodstuff.”


A boy or girl in Germany sees an ordinary of 15 commercials or adverts for harmful food items for every working day, a study by the University of Hamburg has disclosed.

Of the full, 5 are on the World-wide-web and ten are on television, with 92% of the food commercials that youngsters see on the Web and Tv set advertising unhealthy products, this kind of as fast food items, snacks or sweets (Tv set 89%, Web 98%).

Last yr, the central association for the German promoting sector, Zentralverband der deutschen Werbewirtschaft (ZAW), declared a new code of perform for the promoting of foodstuff merchandise, which seeks to give ‘even more protection’ for youngsters below 14.

© 2022 European Supermarket Magazine – your source for the latest retail news. Short article by Dayeeta Das. Click subscribe to signal up to ESM: European Supermarket Magazine.


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