Sarah Michelle Gellar became a household name after landing the titular role in TV’s “Buffy the Vampire Slayer.” She went on to star in popular movies like “I Know What You Did Last Summer” and “Cruel Intentions,” and continued her television reign on “The Crazy Ones” and “Star Wars Rebels.” While Gellar still has a passion for acting, her kids inspired her to pursue a new dream of creating a cooking and lifestyle brand.
Her kid-friendly line, Foodstirs, includes baking mixes for brownies, cupcakes and cookies, plus frosting and decorating tools.
“There’s really a great connection you only truly get when you unplug for a bit,” Gellar said to People about spending time in the kitchen with her children. “And you realize cooking is so much more than just cooking — [it’s learning] math skills, language skills, motor skills, life skills, and it’s confidence-building because kids start to believe they can accomplish this stuff.”
The company’s co-founder, Greg Fleishman, was named a top dealmaker and influencer in the consumer industry by Forbes in 2016. Following the success of Foodstirs, Gellar released a book about food crafting in the spring of 2017 titled “Stirring Up Fun With Food.”