The big-box retailer wants those consumers to see it as a grocery destination now and in the future. This month, it is adding hundreds of new food and beverage items that shoppers can only find at its stores and on its website. It’s also launching a new premium line, Good & Gather Signature, with about 60 small-batch Italian sauces, gourmet pastas and pizzas and specialty coffees that cost $2.99 to $9.99.
The new items are part of Good & Gather, Target’s private label that debuted a year ago and recently reached $1 billion in sales. With the expansion, the brand will have about 2,000 items, making it Target’s largest in-house brand by assortment.
The effort is a bid at winning more market share from